Why No One Should Trust tr.im (and Nambu in General)

This is a followup to The Begining of the End: tr.im Shuts Down

When tr.im shut down it looked like the end... Well, it wasn't. tr.im announced yesterday that they were bringing the service back. Of course, there's no way it was a publicity stunt, right? Yeah, I'm not buying it tr.im. It's pretty damn obvious you were having no luck selling, and decided to "shut down" to draw out potential buyers.

Along with it being a publicity stunt, it was also a dead stupid move on their part, especially on the business side. Now tr.im has proven that they can't provide a reliable service, and also that they don't care about it. Now, why would anyone choose to use a service that isn't reliable, and that the owners don't even care about? Exactly, no one would. tr.im has also ruined any chance they had at becoming a formidable opponent to the "winner" bit.ly.

They don't get it. tr.im was, before their "closure", the fifth or sixth most used short URL service. That's still a really huge slice of the "market" (if you can call it that) and with that huge slice you have a giant heap of data on what links are popular right now, and where they're popular at. Bit.ly understands that, and is turning it into a business. Rather than innovating and doing anything new, tr.im decided instead to just give up. Well, tr.im didn't, Nambu (tr.im's parent company) did. They're intent on unloading the service to anyone, without any thoughts about the repercussions. Betaworks (bit.ly's main investor/parent company) even offered to help by handling all the URLs on tr.im indefinitely on 301works, their non-profit short URL "wayback machine". And guess what, tr.im/Nambu turned them down. Yeah, you guys really do care about what you're doing, nice job.

With this whole fiasco Nambu has proven that, not only do they not care about their users or the areas they operate in, but they also have no business sense at all. Rather than compete with new innovative ideas, they chose instead to attempt to sell their service to whoever would take it, and when that failed they pulled a publicity stunt by "closing" their service forever. Nambu doesn't deserve another look from anyone in the tech and online worlds, as either a company or business. They, quite simply, don't seem to want to be here, and are (at the very least) goal-less.